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T-WALL, the main product of The Neel Company, was a large scale earth retention product that could be used for a variety of applications. As Marketing and Creative Director I wrote and designed brochures for use in sales. The brochures distilled a large amount of technical information into a compact format for quick introductions. Brochures were available in print or digitally.
As Marketing and Creative Director for The Neel Company I wrote and designed or managed the design of all print and web advertisements. T-WALL ads were published regularly in national and regional publications that ran both print issues and web issues. Ads featured campaign specific links or calls to action that drove viewers to landing pages and in order to track ROI.
One of the many programs the Kennedy Center offers is VSA: The International Organization on Arts and Disabilities. Part of the organization’s mission is to provide outreach to children with disabilities through art-based curricula. VSA utilized Jessie Lewis Design to design and provide illustrations for the 2013-2014 and 2014-2015 Teacher Resource Guides. Described as “A series of visual art lesson plans designed to engage students with disabilities,” the booklets feature lessons and worksheets geared towards a wide age range. I was able to work with the program director to create fun and appealing designs while adhering to rigorous education standards.
On 12, Mar 2018 | In Print | By admin
To fit a wedding with floral, vintage themes, I custom designed save the dates, invitations, and place cards to reflect the atmosphere. Authentic illustrations from antique advertisements and packaging were altered to include relevant names and information. Colors were chosen to mirror colors worn by the bridal party. The invitation itself featured a unique grommeted pocket design.