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When first contacted by the Historical Society of Washington, DC, I was intrigued by their upcoming exhibit (more…)

Designing a website for Jean Efron Art Consultants LLC was an exciting opportunityto create a clean, minimal site that would showcase the very visual work of the firm. (more…)

Allison and Levi dated ten years prior to marrying. A couple that had grown together since high school – (more…)

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Creative

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The Neel Company: Website The Neel Company: Website The Neel Company: Website The Neel Company: Website The Neel Company: Website The Neel Company: Website The Neel Company: Website The Neel Company: Website The Neel Company: Website The Neel Company: Website

On 12, Mar 2018 | In | By admin

The Neel Company: Website

When I began work at The Neel Company in 2013, their website was extremely outdated and did not properly represent all that the company had to offer. As the most public representation of the company I felt that it was a number one priority to redesign and rewrite the site. While conducting market research and analysis to establish a marketing plan, I simultaneously incorporated my results into a strategy for the new site, one that would reflect what customers most valued when visiting. I also worked extensively with the other department heads to establish unified messaging and industry-standard engineering information.

The result was a fully responsive, easily accessible, visually appealing website that quickly informed the visitor of what The Neel Company had to offer. An extensive project gallery utilized filters and tags that allowed visitors to quickly search for what would specifically interest them, from location to application to projects we had already completed for their company. In total my work for the site included design, writing copy, editing, technical illustrations, and the building and launching of the site.

Google Analytics were applied to the site for onset and quickly revealed that web traffic doubled following the redesign. The site was also written with SEO (search engine optimization) in mind and increased our search standing. Sales inquiries were received regularly directly through the site.

As of March 13, 2018 the site was still available at www.neelco.com.

Sample page from inside brochure Sample page from inside brochure Sample page from inside brochure Sample page from inside brochure Sample page from inside brochure

On 12, Mar 2018 | In | By admin

HigherSchool Instructional Services Brochure

HigherSchool Instructional Services utilized Jessie Lewis Design to design and manage the production of a company brochure. The brochure featured multiple infographics and data illustrations.

From left to right, the railroad brochure, a project-specific brochure, and a general company brochure. Interior of general brochure. Design file image of the general brochure, one can see the two back panels and the front cover. Design file image of the general brochure interior. Interior panel of brochure featuring the Milliken Avenue railroad project. Interior panel of brochure featuring the Milliken Avenue railroad project. Digital file of the outside of the Milliken Avenue railroad project brochure. Digital file of the inside of the Milliken Avenue railroad project brochure. Digital file of the outside of the railroad applications brochure. Digital file of the inside of the railroad applications brochure.

On 12, Mar 2018 | No Comments | In | By admin

The Neel Company Brochures

T-WALL, the main product of The Neel Company, was a large scale earth retention product that could be used for a variety of applications. As Marketing and Creative Director I wrote and designed brochures for use in sales. The brochures distilled a large amount of technical information into a compact format for quick introductions. Brochures were available in print or digitally.

Editorial style advertisements featured in RT&S and Highway Builder magazines. RT&S Issue Cover and T-WALL ad found inside. Page view of the RT&S ad featuring T-WALL. Full page view of ad editorial for Highway Builder Magazine. Ads featured in DBIA Integration Quarterly (left) and RT&S (right). RT&S ad (top right) and corresponding landing page on The Neel Company website. The Neel Company Print & Web Advertisements Ads for Pittsburgh Engineer (left) and Highway Builder (top right) magazines. Ad created for Pittsburgh Engineer magazine.

On 12, Mar 2018 | In | By admin

The Neel Company Print & Web Advertisements

As Marketing and Creative Director for The Neel Company I wrote and designed or managed the design of all print and web advertisements. T-WALL ads were published regularly in national and regional publications that ran both print issues and web issues. Ads featured campaign specific links or calls to action that drove viewers to landing pages and in order to track ROI.

2013 Lesson Detail with Sample Illustration 2013 Booklet Cover 2013 Back Cover 2013 Lesson Detail with Sample Illustration 2014 Booklet Cover 2014 Lesson Detail 2014 Lesson Detail 2014 Lesson Detail 2014 Worksheet Sample

On 12, Mar 2018 | In | By admin

The Kennedy Center: VSA Teacher Resource Guide

One of the many programs the Kennedy Center offers is VSA: The International Organization on Arts and Disabilities. Part of the organization’s mission is to provide outreach to children with disabilities through art-based curricula. VSA utilized Jessie Lewis Design to design and provide illustrations for the 2013-2014 and 2014-2015 Teacher Resource Guides. Described as “A series of visual art lesson plans designed to engage students with disabilities,” the booklets feature lessons and worksheets geared towards a wide age range. I was able to work with the program director to create fun and appealing designs while adhering to rigorous education standards.