On 12, Mar 2018 | In Branding | By admin
EdOptions was an award-winning K-12 online education company located in the Washington, DC area. While creative director at EdOptions I rebranded the company product line into a cohesive, recognizable brand family. The new, cleaner EdOptions logo functioned as the umbrella logo and featured multi-color leaves, each color representative of an EdOptions product line (Stars Suite, EdOptions Online Academy, and Orchard Learning). After researching competitor logos I incorporated magenta into the design of the new logo, setting it apart from its primarily blue and green competitors. All of the new logos shared at least one font and one color from the EdOptions logo, bolstering the brand family. Prior to my rebrand, the original brand names were completely disparate in style and font.
The clean font style and leaf motif of the EdOptions logo was continued in the new Stars Suite logo. Originally a three-pointed star, the star gained a fourth ‘leaf’ point and each point represented a Stars Suite product. The four Stars Suite product logos – Novel, Test Prep, HS Prep, and GED prep – were each given a leaf symbol.
Blue Ridge International Academy was renamed EdOptions Online Academy. The leaf motif was integrated into the new logo and its corresponding products – Safety Net and various state sponsored online academies like the South Carolina Science Academy. State sponsored academy logos always contained at least one color and font from the primary EdOptions logo.