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When first contacted by the Historical Society of Washington, DC, I was intrigued by their upcoming exhibit “Window to Washington: The Kiplinger Collection at the Historical Society of Washington, D.C.” Exhibit LogoAs their reentry into the D.C. public space after many months of closure, the exhibit featured paintings, photographs, illustrations, maps, and artifacts spanning over 400 years of DC history.

An exhibit with such a large number of pieces set the stage for a trove of graphic opportunities.
After discussing look and feel with the curator I designed an exhibit logo that unified historic and contemporary themes. Because the exhibit layout followed a chronological path through the gallery I created a subtle nod to a timeline on the bottom of each of the large section panels. Origins Panel

Window to Washington was displayed in The Historical Society’s home, the original Carnagie Library  in downtown Washington, DC. The building sits on its own picturesque block, surrounded by lamp posts and a park area. The general public and tourists have access to the park 24 hours a day, necessitating security measures for the outdoor banners. Some lamp banners were displayed on lower posts and were designed in a shorter length, therefore hanging higher from the ground. Other outdoor signage for the exhibit was produced in mobile, collapsable formats that could be stored inside nightly.

See more images from this project here.


Designing a website for Jean Efron Art Consultants LLC was an exciting opportunityto create a clean, minimal site that would showcase the very visual work of the firm. A limited copy, image heavy website was the perfect approach for focusing attention on the company’s extensive portfolio.

With such a large number of images it was important to make the site fully responsive. Even when clients visit the site on a smart phone or notepad it needs to work – and to work well.

One unique aspect of the project was the firm’s 30 year history. Having successfully worked in the industry for so long, the firm had project images in every media from scanned slides to high-res digital images. A large amount of digital image editing was required to produce a uniform photo quality.

See more images from this project here.

Allison and Levi dated ten years prior to marrying. A couple that had grown together since high school – they provided the perfect opportunity to tell a story with their save the date design. Moving several times during their relationship the couple had created quite a timeline, and I integrated that story into a fun iconic map of their journey. Rather than design a map that was geographic, I designed a chronological map with geographic references.

The invitations required a more formal, yet still whimsical approach. I chose to design a light-hearted romantic border of flowers and leaves. Luckily, Allison and Levi were interested in a creative green option; a one piece invitation with a perforated RSVP postcard attached to the bottom. The invitations can be designed in a horizontal or vertical manner.

See more images from this project here.

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To Top Logo The EdOptions logo with a more streamlined design and symbolic product leaves. The new Stars Suite logo with a four pointed leaf star. Stars Suite Logo with corresponding product logos. The new EdOptions Online Academy logo incorporated the leaf motif. Part of EdOptions Online Academy, the Safety Net Program logo continued to use the Academy colors and brand leaf motif. EdOptions products were used by state school districts who requested their own branding. Each new brand used at least one color from the EdOptions logo and the same font family. EdOptions products were used by state school districts who requested their own branding. Each new brand used at least one color from the EdOptions logo and the same font family.

For more information click on a slideshow image to open the light box display.

By admin

On 12, Mar 2018 | In | By admin

EdOptions Branding

EdOptions was an award-winning K-12 online education company located in the Washington, DC area. While creative director at EdOptions I rebranded the company product line into a cohesive, recognizable brand family. The new, cleaner EdOptions logo functioned as the umbrella logo and featured multi-color leaves, each color representative of an EdOptions product line (Stars Suite, EdOptions Online Academy, and Orchard Learning). After researching competitor logos I incorporated magenta into the design of the new logo, setting it apart from its primarily blue and green competitors. All of the new logos shared at least one font and one color from the EdOptions logo, bolstering the brand family. Prior to my rebrand, the original brand names were completely disparate in style and font.

The clean font style and leaf motif of the EdOptions logo was continued in the new Stars Suite logo. Originally a three-pointed star, the star gained a fourth ‘leaf’ point and each point represented a Stars Suite product. The four Stars Suite product logos – Novel, Test Prep, HS Prep, and GED prep – were each given a leaf symbol.

Blue Ridge International Academy was renamed EdOptions Online Academy. The leaf motif was integrated into the new logo and its corresponding products – Safety Net and various state sponsored online academies like the South Carolina Science Academy. State sponsored academy logos always contained at least one color and font from the primary EdOptions logo.