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When first contacted by the Historical Society of Washington, DC, I was intrigued by their upcoming exhibit “Window to Washington: The Kiplinger Collection at the Historical Society of Washington, D.C.” Exhibit LogoAs their reentry into the D.C. public space after many months of closure, the exhibit featured paintings, photographs, illustrations, maps, and artifacts spanning over 400 years of DC history.

An exhibit with such a large number of pieces set the stage for a trove of graphic opportunities.
After discussing look and feel with the curator I designed an exhibit logo that unified historic and contemporary themes. Because the exhibit layout followed a chronological path through the gallery I created a subtle nod to a timeline on the bottom of each of the large section panels. Origins Panel

Window to Washington was displayed in The Historical Society’s home, the original Carnagie Library  in downtown Washington, DC. The building sits on its own picturesque block, surrounded by lamp posts and a park area. The general public and tourists have access to the park 24 hours a day, necessitating security measures for the outdoor banners. Some lamp banners were displayed on lower posts and were designed in a shorter length, therefore hanging higher from the ground. Other outdoor signage for the exhibit was produced in mobile, collapsable formats that could be stored inside nightly.

See more images from this project here.

 

Designing a website for Jean Efron Art Consultants LLC was an exciting opportunityto create a clean, minimal site that would showcase the very visual work of the firm. A limited copy, image heavy website was the perfect approach for focusing attention on the company’s extensive portfolio.

With such a large number of images it was important to make the site fully responsive. Even when clients visit the site on a smart phone or notepad it needs to work – and to work well.

One unique aspect of the project was the firm’s 30 year history. Having successfully worked in the industry for so long, the firm had project images in every media from scanned slides to high-res digital images. A large amount of digital image editing was required to produce a uniform photo quality.

See more images from this project here.

Allison and Levi dated ten years prior to marrying. A couple that had grown together since high school – they provided the perfect opportunity to tell a story with their save the date design. Moving several times during their relationship the couple had created quite a timeline, and I integrated that story into a fun iconic map of their journey. Rather than design a map that was geographic, I designed a chronological map with geographic references.

The invitations required a more formal, yet still whimsical approach. I chose to design a light-hearted romantic border of flowers and leaves. Luckily, Allison and Levi were interested in a creative green option; a one piece invitation with a perforated RSVP postcard attached to the bottom. The invitations can be designed in a horizontal or vertical manner.

See more images from this project here.

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Giveaway card that featured a reusable adhesive phone wipe on the front (white square with logo) and detailed information on the back. The 100% landing page featured a rotating banner, unifying the campaign elements. Campaign postcard that was mailed nationally. Flyer used as part of the 100% campaign.

For more information click on a slideshow image to open the light box display.

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On 12, Mar 2018 | In | By admin

EdOptions 100% Graduation Campaign

EdOptions was an award-winning K-12 online education company located in the Washington, DC area. I created the “100%” concept as an eye-catching creative campaign that rolled out as a series of  ‘100%’ instances. Students, teachers, and parents could all positively associate the 100% concept with high test scores and success rates.

The nationwide campaign featured multiple postcards, flyers, a landing page, email blasts, and a giveaway. A rotating banner on the landing page cycled through each of the 100% taglines: 100% Congrats, 100% Celebration, 100% Mortarboards, 100% Diplomas, and 100% Graduation.

For the giveaway, sales team members could handout a reusable adhesive phone cleaning cloth that when removed from an advertisement card could be carried on the user’s phone. By carrying the wipe on their phone, clients continued to spread brand awareness.