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When I began work at The Neel Company in 2013, their website was extremely outdated and did not properly represent all that the company had to offer. As the most public representation of the company I felt that it was a number one priority to redesign and rewrite the site. While conducting market research and analysis to establish a marketing plan, I simultaneously incorporated my results into a strategy for the new site, one that would reflect what customers most valued when visiting. I also worked extensively with the other department heads to establish unified messaging and industry-standard engineering information.
The result was a fully responsive, easily accessible, visually appealing website that quickly informed the visitor of what The Neel Company had to offer. An extensive project gallery utilized filters and tags that allowed visitors to quickly search for what would specifically interest them, from location to application to projects we had already completed for their company. In total my work for the site included design, writing copy, editing, technical illustrations, and the building and launching of the site.
Google Analytics were applied to the site for onset and quickly revealed that web traffic doubled following the redesign. The site was also written with SEO (search engine optimization) in mind and increased our search standing. Sales inquiries were received regularly directly through the site.
As of March 13, 2018 the site was still available at www.neelco.com.
T-WALL, the main product of The Neel Company, was a large scale earth retention product that could be used for a variety of applications. As Marketing and Creative Director I wrote and designed brochures for use in sales. The brochures distilled a large amount of technical information into a compact format for quick introductions. Brochures were available in print or digitally.
“Cerámica de los Ancestros: Central America’s Past Revealed,” an exhibit highlighting archeological findings and sites throughout central America, offered me a unique opportunity to provide both exhibit graphics and illustrations. The large bilingual exhibit features ceramic pieces with decorative designs. In an effort to offer clear interpretations of the designs to visitors the museum requested I produce symbolic illustrations. Read more…
As Marketing and Creative Director for The Neel Company I wrote and designed or managed the design of all print and web advertisements. T-WALL ads were published regularly in national and regional publications that ran both print issues and web issues. Ads featured campaign specific links or calls to action that drove viewers to landing pages and in order to track ROI.