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When first contacted by the Historical Society of Washington, DC, I was intrigued by their upcoming exhibit “Window to Washington: The Kiplinger Collection at the Historical Society of Washington, D.C.” Exhibit LogoAs their reentry into the D.C. public space after many months of closure, the exhibit featured paintings, photographs, illustrations, maps, and artifacts spanning over 400 years of DC history.

An exhibit with such a large number of pieces set the stage for a trove of graphic opportunities.
After discussing look and feel with the curator I designed an exhibit logo that unified historic and contemporary themes. Because the exhibit layout followed a chronological path through the gallery I created a subtle nod to a timeline on the bottom of each of the large section panels. Origins Panel

Window to Washington was displayed in The Historical Society’s home, the original Carnagie Library  in downtown Washington, DC. The building sits on its own picturesque block, surrounded by lamp posts and a park area. The general public and tourists have access to the park 24 hours a day, necessitating security measures for the outdoor banners. Some lamp banners were displayed on lower posts and were designed in a shorter length, therefore hanging higher from the ground. Other outdoor signage for the exhibit was produced in mobile, collapsable formats that could be stored inside nightly.

See more images from this project here.

 

Designing a website for Jean Efron Art Consultants LLC was an exciting opportunityto create a clean, minimal site that would showcase the very visual work of the firm. A limited copy, image heavy website was the perfect approach for focusing attention on the company’s extensive portfolio.

With such a large number of images it was important to make the site fully responsive. Even when clients visit the site on a smart phone or notepad it needs to work – and to work well.

One unique aspect of the project was the firm’s 30 year history. Having successfully worked in the industry for so long, the firm had project images in every media from scanned slides to high-res digital images. A large amount of digital image editing was required to produce a uniform photo quality.

See more images from this project here.

Allison and Levi dated ten years prior to marrying. A couple that had grown together since high school – they provided the perfect opportunity to tell a story with their save the date design. Moving several times during their relationship the couple had created quite a timeline, and I integrated that story into a fun iconic map of their journey. Rather than design a map that was geographic, I designed a chronological map with geographic references.

The invitations required a more formal, yet still whimsical approach. I chose to design a light-hearted romantic border of flowers and leaves. Luckily, Allison and Levi were interested in a creative green option; a one piece invitation with a perforated RSVP postcard attached to the bottom. The invitations can be designed in a horizontal or vertical manner.

See more images from this project here.

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On 12, Mar 2018 | In | By admin

The Neel Company: Website

When I began work at The Neel Company in 2013, their website was extremely outdated and did not properly represent all that the company had to offer. As the most public representation of the company I felt that it was a number one priority to redesign and rewrite the site. While conducting market research and analysis to establish a marketing plan, I simultaneously incorporated my results into a strategy for the new site, one that would reflect what customers most valued when visiting. I also worked extensively with the other department heads to establish unified messaging and industry-standard engineering information.

The result was a fully responsive, easily accessible, visually appealing website that quickly informed the visitor of what The Neel Company had to offer. An extensive project gallery utilized filters and tags that allowed visitors to quickly search for what would specifically interest them, from location to application to projects we had already completed for their company. In total my work for the site included design, writing copy, editing, technical illustrations, and the building and launching of the site.

Google Analytics were applied to the site for onset and quickly revealed that web traffic doubled following the redesign. The site was also written with SEO (search engine optimization) in mind and increased our search standing. Sales inquiries were received regularly directly through the site.

As of March 13, 2018 the site was still available at www.neelco.com.

Sample page from inside brochure Sample page from inside brochure Sample page from inside brochure Sample page from inside brochure Sample page from inside brochure

On 12, Mar 2018 | In | By admin

HigherSchool Instructional Services Brochure

HigherSchool Instructional Services utilized Jessie Lewis Design to design and manage the production of a company brochure. The brochure featured multiple infographics and data illustrations.

From left to right, the railroad brochure, a project-specific brochure, and a general company brochure. Interior of general brochure. Design file image of the general brochure, one can see the two back panels and the front cover. Design file image of the general brochure interior. Interior panel of brochure featuring the Milliken Avenue railroad project. Interior panel of brochure featuring the Milliken Avenue railroad project. Digital file of the outside of the Milliken Avenue railroad project brochure. Digital file of the inside of the Milliken Avenue railroad project brochure. Digital file of the outside of the railroad applications brochure. Digital file of the inside of the railroad applications brochure.

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The Neel Company Brochures

T-WALL, the main product of The Neel Company, was a large scale earth retention product that could be used for a variety of applications. As Marketing and Creative Director I wrote and designed brochures for use in sales. The brochures distilled a large amount of technical information into a compact format for quick introductions. Brochures were available in print or digitally.

Design for the graphic wall composed of text and photo panels hung overtop vinyl printed with animal illustrations. One of ten photo panels designed for the graphic wall. Panels are hung on top of the vinyl, beside their corresponding illustration. One of three bilingual text panels designed for the graphic wall. Illustrations I created can be seen on the right. Ocelot illustration produced for exhibit graphics. Illustration of a stingray produced for exhibit graphics. Illustration of a monkey produced for exhibit graphics. Illustration of a centipede produced for exhibit graphics, including the large title wall at the exhibit entrance. Illustration of a cormorant produced for exhibit graphics. An example of one of 26 bilingual graphic panels designed for the exhibit. An example of one of 26 bilingual graphic panels designed for the exhibit. An example of one of 26 bilingual graphic panels designed for the exhibit.

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National Museum of the American Indian Cerámica de los Ancestros: Central America’s Past Revealed

Cerámica de los Ancestros: Central America’s Past Revealed,” an exhibit highlighting archeological findings and sites throughout central America, offered me a unique opportunity to provide both exhibit graphics and illustrations.  The large bilingual exhibit features ceramic pieces with decorative designs. In an effort to offer clear interpretations of the designs to visitors the museum requested I produce symbolic illustrations.  Read more…

Editorial style advertisements featured in RT&S and Highway Builder magazines. RT&S Issue Cover and T-WALL ad found inside. Page view of the RT&S ad featuring T-WALL. Full page view of ad editorial for Highway Builder Magazine. Ads featured in DBIA Integration Quarterly (left) and RT&S (right). RT&S ad (top right) and corresponding landing page on The Neel Company website. The Neel Company Print & Web Advertisements Ads for Pittsburgh Engineer (left) and Highway Builder (top right) magazines. Ad created for Pittsburgh Engineer magazine.

On 12, Mar 2018 | In | By admin

The Neel Company Print & Web Advertisements

As Marketing and Creative Director for The Neel Company I wrote and designed or managed the design of all print and web advertisements. T-WALL ads were published regularly in national and regional publications that ran both print issues and web issues. Ads featured campaign specific links or calls to action that drove viewers to landing pages and in order to track ROI.