With over 13 years of experience in marketing and creative, I offer a unique skill set that combines design acumen with marketing strategy. My abilities run the gamut — from branding and messaging to marketing planning and management to art direction and graphic design. I take pride in my ability
to produce clear, visually appealing messaging, no matter how complex the industry or subject matter.
During my last position as the Marketing and Creative Director at The Neel Company, I painstakingly built a modern brand image and effective, consistent company messaging from the ground up. Researching current market trends and competitors while working directly with the heads of sales and services/products, I developed creative and marketing strategies that were in touch with consumer demands, driving success. I led a national sales team on the implementation of creative guidelines as well as strategic marketing objectives. I successfully produced an updated brand, a fully responsive website that doubled web traffic, targeted digital campaigns and newsletters, and a variety of digital and print collateral.
As my schedule allows, I work as an independent designer, project manager, writer, and marketing consultant for clients that most recently include the National Museum of the American Indian and a number of private individuals.
Prior to my position at The Neel Company I worked as Creative Director at EdOptions, a nationally recognized online education company. While at EdOptions I created a cohesive company brand, institutionalized creative marketing campaigns, and produced or managed the production of all aesthetic materials.
Before EdOptions I worked as Art Director of Culture11, a start-up online news website and social media forum. My work preceding Culture11 was comprised of a variety of independent contract positions. These positions included illustrator for the children’s book company Sandbox Learning, graphic designer and installer for the Smithsonian’s Hirshhorn Museum and Sculpture Garden, and designer, fabricator, and installer for Surroundart – a DC museum and exhibits company.
My education in design was completed at North Carolina State University. I graduated cum laude in 2004 with degrees in Art and Design as well as History. Following matriculation I received a competitive internship position at the Smithsonian American Art Museum that was extended beyond its two scheduled semesters due to the quality of my work.