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When first contacted by the Historical Society of Washington, DC, I was intrigued by their upcoming exhibit “Window to Washington: The Kiplinger Collection at the Historical Society of Washington, D.C.” Exhibit LogoAs their reentry into the D.C. public space after many months of closure, the exhibit featured paintings, photographs, illustrations, maps, and artifacts spanning over 400 years of DC history.

An exhibit with such a large number of pieces set the stage for a trove of graphic opportunities.
After discussing look and feel with the curator I designed an exhibit logo that unified historic and contemporary themes. Because the exhibit layout followed a chronological path through the gallery I created a subtle nod to a timeline on the bottom of each of the large section panels. Origins Panel

Window to Washington was displayed in The Historical Society’s home, the original Carnagie Library  in downtown Washington, DC. The building sits on its own picturesque block, surrounded by lamp posts and a park area. The general public and tourists have access to the park 24 hours a day, necessitating security measures for the outdoor banners. Some lamp banners were displayed on lower posts and were designed in a shorter length, therefore hanging higher from the ground. Other outdoor signage for the exhibit was produced in mobile, collapsable formats that could be stored inside nightly.

See more images from this project here.

 

Designing a website for Jean Efron Art Consultants LLC was an exciting opportunityto create a clean, minimal site that would showcase the very visual work of the firm. A limited copy, image heavy website was the perfect approach for focusing attention on the company’s extensive portfolio.

With such a large number of images it was important to make the site fully responsive. Even when clients visit the site on a smart phone or notepad it needs to work – and to work well.

One unique aspect of the project was the firm’s 30 year history. Having successfully worked in the industry for so long, the firm had project images in every media from scanned slides to high-res digital images. A large amount of digital image editing was required to produce a uniform photo quality.

See more images from this project here.

Allison and Levi dated ten years prior to marrying. A couple that had grown together since high school – they provided the perfect opportunity to tell a story with their save the date design. Moving several times during their relationship the couple had created quite a timeline, and I integrated that story into a fun iconic map of their journey. Rather than design a map that was geographic, I designed a chronological map with geographic references.

The invitations required a more formal, yet still whimsical approach. I chose to design a light-hearted romantic border of flowers and leaves. Luckily, Allison and Levi were interested in a creative green option; a one piece invitation with a perforated RSVP postcard attached to the bottom. The invitations can be designed in a horizontal or vertical manner.

See more images from this project here.

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About Me

Jessie Lewis

With over 13 years of experience in marketing and creative, I offer a unique skill set that combines design acumen with marketing strategy. My abilities run the gamut — from branding and messaging to marketing planning and management to art direction and graphic design. I take pride in my ability
to produce clear, visually appealing messaging, no matter how complex the industry or subject matter.

During my last position as the Marketing and Creative Director at The Neel Company, I painstakingly built a modern brand image and effective, consistent company messaging from the ground up. Researching current market trends and competitors while working directly with the heads of sales and services/products, I developed creative and marketing strategies that were in touch with consumer demands, driving success. I led a national sales team on the implementation of creative guidelines as well as strategic marketing objectives. I successfully produced an updated brand, a fully responsive website that doubled web traffic, targeted digital campaigns and newsletters, and a variety of digital and print collateral.

As my schedule allows, I work as an independent designer, project manager, writer, and marketing consultant for clients that most recently include the National Museum of the American Indian and a number of private individuals.

Prior to my position at The Neel Company I worked as Creative Director at EdOptions, a nationally recognized online education company. While at EdOptions I created a cohesive company brand, institutionalized creative marketing campaigns, and produced or managed the production of all aesthetic materials.

Before EdOptions I worked as Art Director of Culture11, a start-up online news website and social media forum. My work preceding Culture11 was comprised of a variety of independent contract positions. These positions included illustrator for the children’s book company Sandbox Learning, graphic designer and installer for the Smithsonian’s Hirshhorn Museum and Sculpture Garden, and designer, fabricator, and installer for Surroundart – a DC museum and exhibits company.

My education in design was completed at North Carolina State University. I graduated cum laude in 2004 with degrees in Art and Design as well as History. Following matriculation I received a competitive internship position at the Smithsonian American Art Museum that was extended beyond its two scheduled semesters due to the quality of my work.